Breaking the Boring Barrier of B2B Social Media

Breaking the Boring Barrier of B2B Social Media

While stylish B2C brands like Nike, Starbucks, and Ford often nab headlines and case studies, many in the B2B world are doing great things with social media too. In many cases, B2B brands new to social media simply need to understand that they too can boldly go where other brands have gone before. The social media frontier is not the exclusive domain of running shoes and beer either.

A major barrier for many B2B brands is their own self-imposed boring complex, which is to say that they feel that their widget or specialized service can’t gain the same kind of fame as other social brands. If your brand struggles with this — take a deep breath — and consider this your intervention from the stigma that your B2B is too boring for social media.