Online Success WITHOUT Social Media Marketing?

Online Success WITHOUT Social Media Marketing?

Every now and then I’ll get an e-mail from someone who is just getting started with their site. They are overwhelmed by all the social media sites, tools, etc. (Who can blame them?)
Some are even so turned off by social media, they tell me they want nothing to do with it. Others believe it can be a distraction because you can get so caught up in being “followed” or “liked” that you lose sight of the real goal.
However, they realize how popular social media is today and they see so many bloggers and website owners relying on it for promotion, traffic, exposure, etc. So they ask me if I believe it’s possible to build a solid online presence today without using social media.