What to look for when buying a website domain name

What to look for when buying a website domain name

What’s in a name?

Well, quite a lot when it comes to the web, actually. Picking the perfect domain name can be as difficult as naming a child, and when you think about how much time and effort you’re going to put into nurturing your online baby, it’s potentially an equally daunting undertaking.

But it needn’t be, so long as you consider a few key factors. We spoke to Paul Roach, SEO pro and CEO of parked-domain monetising specialists Product Wave about what most to look for when buying a domain name.